(Video) Rajya Sabha TV (RSTV) The Big Picture: Viability of Movie Releases on Digital Platforms

Topic: Viability of Movie Releases on Digital Platforms

Guest:

Komal Nahta, (Trade Analyst)
Shoojit Sircar, (Film Director & Producer)
Karan Taurani, (Vice President, Elara Capital)

Topic Description:

The on-going COVID-19 crisis has forced the multiplexes to shut down. The pandemic has led to huge losses, which will only accumulate till theatres open. As a result, production houses have skipped the theatrical window and are now releasing them directly onto OTT platforms. Amazon Prime Video announced that it has acquired global streaming rights for seven upcoming Indian movies in Hindi, Tamil, Telugu, Malayalam, Kannada, on its platform between May and August. One of those movies Ayushmann Khurrana and Amitabh Bachchan starrer Gulabo Sitabo released recently on the platform. The decision of the makers to release the film on the OTT platform Amazon Prime has invited quite some flak from theatre owners. Meanwhile, producer JSK Satish Kumar has revealed he is releasing three of his upcoming Tamil projects directly on OTT platforms soon.