(Video) Rajya Sabha TV (RSTV) The Big Picture: Journalism: Challenges & Way Forward

Topic: Journalism: Challenges & Way Forward

Guest:

Shekhar Iyer, (Senior Journalist)
Alok Verma, (Founder & Editor-in-Chief, NYOOOZ.COM)
K.G. Suresh, (Senior Journalist)

Topic Description:

Vice President M Venkaiah Naidu on Friday underlined the need for effective guidelines and laws to work out a revenue sharing model between tech-based social media giants and the traditional media struggling to generate revenues. While the traditional print media has been sincerely enduring to adapt to the technological disruption by going online, it is struggling to come up with a viable revenue model. The Vice President said some countries were taking measures to ensure revenue sharing by the social media giants to the print media. "We also need to take a serious look at this problem and come out with effective guidelines and laws with a consensus to enable print media get their share from the huge revenues of the technology giants," Naidu emphasised. The vice president said advertisement revenue has been a key for the viability of a media organisation but in the mushrooming of the media outlets, and the sinking revenue pie, the traditional norms and principles of journalism are forced to be compromised with a serious consequence.