Context

The Saras Aajeevika Mela 2025 was recently inaugurated by Union Minister for Rural Development Shri Shivraj Singh Chouhan at Noida Haat. Organized from February 21 to March 10, 2025, this annual event serves as a platform to promote rural craftsmanship and artisans from across India.

About the Mela

It is fifth edition, the Saras Aajeevika Mela 2025 is themed "Tradition, Art, and Culture", with a strong focus on enhancing the export potential of Lakhpati SHG Didis (Self-Help Group women members). Hosted by the Ministry of Rural Development with support from the National Institute of Rural Development and Panchayati Raj (NIRDPR), the event showcases India's rich rural heritage.

Around 450 SHG members from 30 states are participating, displaying and selling their unique products across 200 stalls. The exhibits feature a diverse range of handloom, handicrafts, and natural food products. Visitors can explore traditional state-specific textiles such as Andhra Pradesh’s Kalamkari, Assam’s Mekhla Chador, Chhattisgarh’s Kosa Saree, Pashmina from Uttarakhand, and many more.

In addition to these crafts, 25 live food stalls offer ethnic cuisines from 20 states, including regional specialties like ginger, tea, lentils, and coffee. The Export Promotion Pavilion, a key highlight of the event, aims to expand the global reach of SHG products, further boosting economic opportunities for artisans.

To create an inclusive and engaging experience, the Mela features special arrangements for senior citizens, a kids' zone, and a mother's care area. Cultural performances add to the vibrancy, making the event a true celebration of India’s rural heritage.

Conclusion

The Saras Aajeevika Mela aligns with the Prime Minister’s 'Vocal for Local' initiative and supports the vision of "Viksit Bharat by 2047". By empowering rural artisans and fostering their crafts, this event plays a crucial role in promoting inclusive growth and economic empowerment in India’s rural communities.