Context:
Kannadippaya, a unique tribal handicraft from Kerala, has received the Geographical Indication (GI) tag, granting it market protection and global recognition. The GI tag has been awarded to two organizations in Idukki district:
- Unarvu Pattikavargha Vividodesha Sahakarana Sangam, Venmani
- Vanasree Bamboo Craft & Vanavibhava Shekarana unit, Moolakkad, Uppukunnu
Unique Features of Kannadippaya
Kannadippaya gets its name from its reflective surface (Kannadi = Mirror, Paya = Mat). The soft inner layers of reed bamboo are used to make this mat, giving it a natural cooling effect in summer and warmth in winter.
The highest-quality kannadippaya is woven from reed bamboo (Teinostachyum wightii), known locally as Njoonjileetta, Njoojoora, Ponneetta, Meieeta, and Neytheetta.
Other bamboo species, such as Ochlandra sp. (Kareetta, Pereetta, Velleeta, Chitoora, and Kanjoora), are also used.
Cultural and Historical Significance
Kannadippaya is primarily crafted by tribal communities in Kerala, including:
- Oorali, Mannan, Muthuva, Malayan, and Kadar
- Ulladan, Malayarayan, and Hill Pulaya
These artisans are located in the districts of Idukki, Thrissur, Ernakulam, and Palakkad.
Historically, kannadippaya was offered to kings as a mark of honor by tribal communities. Its revival through the GI tag helps preserve Kerala’s indigenous cultural heritage.
Challenges and Future Opportunities
1. Market Challenges: Despite its GI recognition, kannadippaya artisans struggle to find a structured market for their craft. A lack of proper marketing channels limits their economic growth and outreach.
2. Government Support and Promotion: Artisans have urged State and Central governments to:
· Promote kannadippaya through official trade fairs, exhibitions, and online platforms.
· Provide financial and technical support to help expand its market reach.
3. Global Demand for Eco-Friendly Products: With growing interest in sustainable and eco-friendly products, kannadippaya has the potential to attract international buyers. The GI tag enhances its credibility, making it a valuable handcrafted product in the global market.
Impact of the GI Tag on Kannadippaya Artisans
- Empower tribal artisans by helping them transition from traditional weavers to entrepreneurs.
- Encourage younger generations to take up the craft, preventing its decline.
- Create employment opportunities in rural areas through increased demand.
Conclusion
The GI tag for Kannadippaya is a big step in preserving Kerala’s tribal heritage and traditional craftsmanship. This achievement will help uplift indigenous communities and showcase their skills globally.
