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Brain-booster / 09 Nov 2022

Brain Booster for UPSC & State PCS Examination (Topic: Leveraging AI and Big Data in Telecommunication Sector)

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About AI

  • John McCarthy, the father of AI, who coined the term in 1956, defines it as "the science and engineeringg of making intelligent machines."

Types of AI

  • Weak AI: IBM considers self-driving cars and virtual assistants such Siri under the category of Weak AI.
  • General AI: Those applications where machines emulate human capabilities and perform any task just like a human.
  • Strong AI: It's when machines develop consciousness and decision-making on par (or better) than humans.

About Big Data

  • The International Telecommunication Union (ITU) defines BD as “a paradigm for enabling the  Collection, storage, management, analysis and visualisation, potentially under real-time constraints, of extensive datasets with  heterogeneous characteristics”.

Characteristics of BD

BD is characterised by the 4 “Vs

  • Variety: Structured, unstructured and semistructured data that are gathered from multiple sources.
  • Veracity: Biases, noise and abnormality in data.
  • Velocity: How fast data is being collected and how fast data is processed by big data technologies to deliver the expected results.
  • Volume: The large volumes of data that are generated on a daily basis from various sources.

Categories of BD

  • Structured data
  • Semi-structured data
  • Unstructured data

Types of big data

  • Metadata (data about data)
  • Data exhaust
  • Human-sourced (citizen-generated) data
  • AI-sourced data
  • Personal data
  • Non-personal data (NPD)
  • Open data

Big Data Analytics

  • Data Collection
  • Data Pre-processing and Analysis.
  • Big Data Analytics platforms and tools.

BD in Telecom

  • Network Infrastructure: Network Events, Call records (on and off network), Number of text and multimedia messages, Volume of data Traffic, Location-specific Data, User handset data.
  • Product: Product catalogue, Product life-cycle Data, Product and platform costs, Innovation roadmap, Product usage.
  • Marketing & Sales: Customer Devices, Option preferences, Sales channel data, Segmentation data
  • Customer Care: Order data, Contact data, Fault handling Data.

Opportunities for Telecom Sector

  • Enhancing Overall Quality of Service (QoS)
  • Spectrum management
  • Network Security
  • Customer Centric
  • Broadcasting sector